Michael Porter’s model states that this strategy involves unique products offered to many market segments. The Walt Disney Company’s Generic Strategy for Competitive Advantage (Porter’s Model)ĭisney uses product differentiation as its generic strategy for competitive advantage. In the context of Michael Porter’s model, The Walt Disney Company’s generic competitive strategy and intensive growth strategies are aligned for product-focused development.
For example, the company grows by introducing technologically enhanced products, such as movies for customers in the international market. Disney’s intensive strategies are implemented with strategic objectives for maximizing the growth benefits of such innovation. The company’s generic strategy focuses on developing competitive advantages based on innovation in product development. This business analysis reflects strategic management efforts. Through corresponding strategic objectives and competitive advantages, the entertainment conglomerate manages challenges in its industry environment. The Walt Disney Company’s generic strategy and intensive growth strategies address such competitive landscape. For example, the company competes against Viacom Inc., Time Warner Inc., Sony Corporation, CBS Corporation, and Comcast Corporation, which owns Universal Pictures. The company grows through innovation and creativity, which enable the business to compete against large firms.
On the other hand, the corporation’s intensive strategies for growth are focused on developing new products that suit global market trends. Disney’s generic competitive strategy is based on making its products different from those of competitors. Porter’s model indicates that a generic competitive strategy enables the business to develop and maintain its competitiveness in the target market. The Walt Disney Company has a generic strategy for competitive advantage that capitalizes on the uniqueness of products offered in the entertainment, mass media, and amusement park industries. The Walt Disney Company’s generic strategy (Porter’s model) and intensive growth strategies are linked to brand strength as a major business competitive advantage in the entertainment industry.
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